About Gab

I've built a career out of being early to things nobody understood yet.

Back when "App Store Optimization" wasn't even a phrase people used, a friend asked me to help market an app. I had no real idea how apps ranked, so I started asking questions and digging. That digging turned into a book. It was, honestly, a pretty mediocre book. But it was the first book anyone had written on ASO, and that one fact turned me into a world authority almost by accident. Not because I was the smartest person in the room. Because I was curious, I showed up, and I did the work while everyone else waited for someone to hand them a blueprint.

That blueprint never existed. It still doesn't. There's no secret hack. There's just doing the thing, failing, and trying again until it works.

I spent the next decade doing exactly that. I've optimized well over a hundred apps and worked with brands you actually know:

Tinder. Red Bull. Disney. AllTrails. Lifesum. Insight Timer.

More than ten thousand people have gone through my courses. I've spoken at conferences around the world. And the whole time, I never wrote the code. I'm a marketer. My job was always to understand the system well enough to make it work for me, then teach other people to do the same.

Which brings me to now.

Vibe coding is the exact same wave I caught fifteen years ago, just bigger. AI has quietly handed non-technical people the ability to build real software, and almost nobody understands the playbook yet. So I'm doing what I always do. I'm building.

The Fight Detective predicts UFC fights. TheRealEstateAgents.com.au is a live agent directory. WatchSensei is a watch brand directory. VA IQ is a full multi-sided platform connecting Filipino virtual assistants with the people who need them. None of these are demos or course props. They're real projects with real stakes, real decisions, and all the messy trade-offs that come with actually putting something into the world.

And here's the part that matters most if you're wondering whether any of this pays. I now sell private vibe coded projects for over ten thousand dollars each. Building this way hasn't just been a fun experiment for me. It has tripled my income. I'm not teaching you a hobby. I'm teaching you a skill I'm actively getting paid serious money to use.

That's the part most teachers skip. I won't.

I'll tell you when a tactic sits in a gray area. I'll tell you when something is technically a bit dodgy but works anyway, and let you decide. I'll show you the decisions that mattered and the ones that didn't, because I made them on real products, not in a tutorial sandbox.

I'm not going to teach you to be an engineer. I'm going to teach you to think like an unconventional builder who ships, the same way I taught people to think about app stores when that field was brand new. I've done this before. I know what being early looks like, and I know how to turn curiosity and a bit of stubbornness into something real.

If that's the kind of builder you want to be, you're in the right place.

I also raise my three boys mostly on my own, which is partly why I'm obsessed with speed and shortcuts. I genuinely don't have time to waste, and neither do you.

Let's build.

Many of these projects are still in active development. That's the point. You're watching the real work happen, not a polished highlight reel.